It means that a better understanding of ROI is achieved by knowing about the profitability from sales
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It means that a better understanding of ROI is achieved by knowing about the profitability from sales (margin) and the efficiency with which assets have been used (turnover) to generate sales.
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Related Book For 
Accounting What The Numbers Mean
ISBN: 9780073379418
8th Edition
Authors: David Marshall, Wayne McManus, Daniel Viele
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