Many well-known products and names come from companies that may be less well known or may be known for other reasons. In some cases, an obscure parent company may have well-known subsidiaries, and often familiar but diverse products may be produced under common ownership.

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a. Viacom is not necessarily a common name that is easily identified because it operates through numerous subsidiaries, but its brand names are seen every day. What are some of the wellknown brand names from Viacom's subsidiaries? Does Viacom itself have a parent company? Explain. Who is Sumner Redstone?

b. One of the world's largest distillers for many years has been the Seagram Company Ltd. Does the company still fall into that category? What well-known subsidiaries are in businesses unrelated to distilled spirits?