10. Discuss the role of agencies that perform specialized marketing communication services such as public relations firms,...
Question:
10. Discuss the role of agencies that perform specialized marketing communication services such as public relations firms, direct response, sales promotion, and interactive agencies.Why might a company choose to use these specialized agencies rather than using a full service agency for all of its integrated marketing communication functions?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
Question Posted: