12. Design an ideal test of copy effectiveness. Assuming the measures would be made in a natural...

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12. Design an ideal test of copy effectiveness. Assuming the measures would be made in a natural environment, critically examine the difficulties involved

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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12. Design an ideal test of copy effectiveness. Assuming the measures would be made in a natural environment, critically examine the difficulties involved
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12. Design an ideal test of copy effectiveness. Assuming the measures would be made in a natural...

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Advertising Management

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