3. Figure 8-1 lists the various advertising campaign themes used by Burger King over the past 15...
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3. Figure 8-1 lists the various advertising campaign themes used by Burger King over the past 15 years.
Why do you think the company has had such a difficult time finding an effective advertising theme and changed campaigns and agencies so many times? Find an example of a current Burger King ad and evaluate the advertising theme being used.
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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