3.What are the differences between the source credibility components of expertise and trustworthiness? Provide an example of
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3.What are the differences between the source credibility components of expertise and trustworthiness? Provide an example of an ad or other form of marketing communications that uses these source characteristics.
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Utsab mitra
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Related Book For 
Advertising and Promotion an integrated marketing communications perspective
ISBN: 978-0072536768
6th edition
Authors: George E. Belch, Michael A. Belch
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