4. Choose three of the advertising execution techniques discussed in the chapter and find examples of advertisements
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4. Choose three of the advertising execution techniques discussed in the chapter and find examples of advertisements that are using them. Discuss why these companies or brands might be using these particular ad execution techniques. (LO 9-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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