4. Develop an advertisement for Coors Lite beer that is based on the refutational approach (relative to

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4. Develop an advertisement for Coors Lite beer that is based on the refutational approach (relative to Bud Lite for example). Discuss the degree to which it would be likely to build resistant attitudes among current Coors drinkers ver¬

sus the degree to which it might attract new drinkers to the brand.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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4. Develop an advertisement for Coors Lite beer that is based on the refutational approach (relative to

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Advertising Management

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