8. Explain what is meant by cognitive dissonance. Why is this concept important to marketers? (LO 4-3)
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8. Explain what is meant by cognitive dissonance. Why is this concept important to marketers? (LO 4-3)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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