Find examples of an advertising message or campaign that uses the company CEO, president or founder as

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Find examples of an advertising message or campaign that uses the company CEO, president or founder as the spokesperson. Do you think this individual is an effective spokesperson for the company? Why or why not?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-1260152302

11th Edition

Authors: George E Belch, Michael A Belch

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Question Posted: Jun 11, 2019 11:34 AM

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Find examples of an advertising message or campaign that uses the company CEO, president or founder as

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There are several reasons why CEOs are used as an advertising spokesperson First they have very pleasant personalities and come across as authentic an...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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