Organization or group that a person identifies with and admires a. advertising campaign b. buying motives c.

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Organization or group that a person identifies with and admires

a. advertising campaign

b. buying motives

c. consumer behavior

d. convenience products

e. culture

f. emotional motives g. extensive decision making h. limited decision making i. need j. patronage motives k. rational motives l. reference group m. routine decision making n. shopping products o. specialty products p. unsought products q. want

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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