The best (most predictive of sales differences) copy-testing measure for persuasion was a simple poor-to-excellent rating of

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The best (most predictive of sales differences) copy-testing measure for persuasion was a simple poor-to-excellent rating of the brand, obtained after exposure.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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The best (most predictive of sales differences) copy-testing measure for persuasion was a simple poor-to-excellent rating of

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Advertising Management

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