The chapter discusses how advertising agencies are sometimes fired even though they create award-winning ads and campaigns
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The chapter discusses how advertising agencies are sometimes fired even though they create award-winning ads and campaigns for their clients. Evaluate the decision by companies such as AB InBev to dismiss their ad agency and hire a new one even though the agency has done award-winning creative work for the company/brand.
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DDB had been the agency for Anheuser Buschs two major brands Budweiser and Bud Light for 30 years before AB InBev terminated the relationship in 2011 ...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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