According to a study by the Newspaper Association of America (NAA), readers who visit newspaper websites on an average day are more likely to make online purchases, and make greater use of the Internet for advertising as well as shopping information. The study found that 82% of newspaper Power Users readers who use newspaper websites on an average day purchase products online, compared to only 55% of individuals who do not frequently use newspaper websites. Online newspaper readers are a unique class of highly engaged consumers who have made newspaper websites an integral part of their daily lives as they seek information, conduct research on products, and execute transactions, says NAA President and Chief Executive John F Sturm.41 This trend is likely to catch up in India as well. Argue.