As an advertiser of sports gear, which of the following magazines would you choose for advertising, given

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As an advertiser of sports gear, which of the following magazines would you choose for advertising, given that all other factors like target audience, circulation, ad rates, etc. are the same for both? Debate the pros and cons of both.

a. Magazine A with 90% of circulation revenue from subscriptions

b. Magazine B with 90% of circulation revenue from newsstand sales

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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As an advertiser of sports gear, which of the following magazines would you choose for advertising, given

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Advertising And Promotions: An IMC Perspective

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