Based on the strategy, the big idea and the print ad that you have devised for the
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Based on the strategy, the big idea and the print ad that you have devised for the product you selected in question 3 of Chapter 6, prepare a radio script and create a radio commercial. Pay attention to the ABCs of scriptwriting and production. Ensure that the theme and message of your campaign are consistent across all media.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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