Choose a product/brand for which you want to develop an advertising campaign. What problem does the product/brand
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Choose a product/brand for which you want to develop an advertising campaign. What problem does the product/brand face? What communication objectives would help solve that problem?
Perform a thorough research on that product/brand that might be useful in designing the campaign. You will be required to develop print, television, radio and Internet ads for this product/
brand in the succeeding chapters.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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