Comprehend the typical consumer decision-making process and learn about alternative purchase processes, and how advertising and communication
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Comprehend the typical consumer decision-making process and learn about alternative purchase processes, and how advertising and communication can be used to influence these processes.
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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