Creativity in advertising should not be curtailed within bounds of any parameters like awards, sales, brand building,
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Creativity in advertising should not be curtailed within bounds of any parameters like awards, sales, brand building, etc. It is like a painting which is a form of expression for an artistÂ’s inner feelings. Argue.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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