Discuss how zapping affects the television viewing behaviour. What are some of the reasons for increased zapping

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Discuss how zapping affects the television viewing behaviour. What are some of the reasons for increased zapping and how can programmers and advertisers control it?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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Discuss how zapping affects the television viewing behaviour. What are some of the reasons for increased zapping and how can programmers and advertisers control it?
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Discuss how zapping affects the television viewing behaviour. What are some of the reasons for increased zapping

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Advertising And Promotions: An IMC Perspective

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