Discuss the role of public relations as an IMC tool. Give an example of a company that
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Discuss the role of public relations as an IMC tool. Give an example of a company that has integrated public relations in its communications strategy. Was the company able to achieve desired results?
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Evans Cherono
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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