Do you think that circulation and readership data alone are important considerations in making media choices? What

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Do you think that circulation and readership data alone are important considerations in making media choices? What other factors might be relevant as illustrated in this caselet?

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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Do you think that circulation and readership data alone are important considerations in making media choices? What other factors might be relevant as illustrated in this caselet?
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Do you think that circulation and readership data alone are important considerations in making media choices? What

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Advertising And Promotions: An IMC Perspective

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