Do you think that the changes made to the magazine would make it essential again in the
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Do you think that the changes made to the magazine would make it essential again in the media plan of advertisers? What other amendments could be made to appeal to the changing ideas, attitudes and lifestyles of Saras Salils target audience?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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