Do you think the Close Up commercial is only about a jingle or are there any other
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Do you think the Close Up commercial is only about a jingle or are there any other elements too that contribute to its success? How do you see the brandÂ’s fit with music given its target audience of youth? Do you think the brand lends itself to expression through popular music?
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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