Find out a brand for each of the strategic options listed in the chapter, viz. generic approach,
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Find out a brand for each of the strategic options listed in the chapter, viz. generic approach, brand image approach, preemptive claim approach, etc. What other strategic options could have been a good fit for those brands?
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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