From the opening vignette, can you tell as to what response hierarchy are consumers of cellular services
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From the opening vignette, can you tell as to what response hierarchy are consumers of cellular services such as Vodafone likely to display? Is the hierarchy same for pre-paid and post-paid customers? What route to persuasion are they likely to adoptcentral or peripheralin processing communication? Why?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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