How do you think would the results of the Mother India study mentioned in the chapter impact
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How do you think would the results of the Mother India study mentioned in the chapter impact the communication of products like school stationery, childrens milk powder and primary schools? What lessons does the study have for the advertiser of these products?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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