How was VIP positioned earlier in the minds of the consumers? Why did it decide to reposition
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How was VIP positioned earlier in the minds of the consumers? Why did it decide to reposition its image? Briefly state what steps it took to reposition itself and whether the attempt was successful.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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