If you were required to design an advertising campaign to promote a newly launched website selling original
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If you were required to design an advertising campaign to promote a newly launched website selling original collections of various artists, what could be your research objectives? What research approaches would you use? How and why? How would these serve your objectives?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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