In the opening vignette, what cultural, social, personal and psychological factors affected Maheshs decision of buying a
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In the opening vignette, what cultural, social, personal and psychological factors affected Maheshs decision of buying a laptop as well as of selecting Dell? Comment on Maheshs beliefs, attitudes and learning regarding Dell. Who were the various influencers in his decision-making and what roles did they play?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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