Map the five-stage buying decision process for Preethi and Venkat identifying the internal and external influences that
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Map the five-stage buying decision process for Preethi and Venkat identifying the internal and external influences that could have shaped their decision of choosing Shaadi.com.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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