Marketers have no way of influencing consumers perception regarding their products, because consumers will selectively attend to,
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Marketers have no way of influencing consumersÂ’ perception regarding their products, because consumers will selectively attend to, comprehend and retain information that appeals to their beliefs and motives. Argue as to what extent this might be relevant.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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