Recognise the importance of the newspaper as the biggest contributor to print media revenues, understand its strengths
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Recognise the importance of the newspaper as the biggest contributor to print media revenues, understand its strengths and weaknesses, get familiar with the various parties involved in the newspaper industry of India, comprehend the procedure for buying newspaper space as a media buyer, and gauge the prospects of newspapers as an communications vehicle,
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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