Research indicates that IMC is used more in companies that encounter a high level of competition.57 Do
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Research indicates that IMC is used more in companies that encounter a high level of competition.57 Do you think this is true? Give reasons and examples to support your claim.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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