Review Figure 3.31c. What kind of reinforcement do you see the ad offering? How is it likely
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Review Figure 3.31c. What kind of reinforcement do you see the ad offering? How is it likely to affect viewersÂ’ learning?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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