Review the opening vignette. Do you think the humour used in the commercial can disparage any class
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Review the opening vignette. Do you think the humour used in the commercial can disparage any class of people? What is the tone of the commercial? Prepare a creative brief on the basis of which this commercial could have been prepared. Gather any missing information required through additional research.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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