Rewrite it to make a commanding 60-second radio commercial. Remember, you dont have to mention every single
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Rewrite it to make a commanding 60-second radio commercial. Remember, you dont have to mention every single detail given in the ad, but you must succeed in conveying the central message and drawing a similarity between the print and radio ads.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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