The beginning of the chapter quotes Leo Burnett, Creative ideas flourish best in a shop which preserves
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The beginning of the chapter quotes Leo Burnett, Creative ideas flourish best in a shop which preserves the spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Write down some ideas to increase the atmosphere of fun in an advertising agency.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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