The chapter talks about fairs and haats as innovative media used by marketers like HLL. What other
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The chapter talks about fairs and haats as innovative media used by marketers like HLL. What other such unconventional media are used in India? Make a list of such media and evaluate their strengths and weaknesses. Do you think they have advantages over traditional advertising?
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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