The study by Farris and Reibstein states, The positive relationship between high prices and high advertising was
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The study by Farris and Reibstein states, The positive relationship between high prices and high advertising was the strongest in the later stages of the product life cycle, for market leaders, and for low cost products. Reason why.
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Somshukla Chakraborty
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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