The treatment of communication expenditure as an investment has an adverse impact on the profitability and ROI

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The treatment of communication expenditure as an investment has an adverse impact on the profitability and ROI of a company. Agree or disagree giving reasons.

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Advertising And Promotions: An IMC Perspective

ISBN: 185575

1st Edition

Authors: Kruti Shah, Alan D'Souza

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Question Posted: Oct 25, 2024 04:00 AM

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The treatment of communication expenditure as an investment has an adverse impact on the profitability and ROI of a company. Agree or disagree giving reasons.
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The treatment of communication expenditure as an investment has an adverse impact on the profitability and ROI

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Advertising And Promotions: An IMC Perspective

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