Understand what banner advertisements are and how advertisers can design and use them for online advertising. Recognise
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Understand what banner advertisements are and how advertisers can design and use them for online advertising. Recognise if text links better than banners,
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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