Using the strategy statement developed in Chapter 7 and its big idea developed in Chapter 8, come
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Using the strategy statement developed in Chapter 7 and its big idea developed in Chapter 8, come up with a print ad. Describe or draw your visual (stick-figures or rough sketches are fine; you dont need an artist-like precision) and show its placement on a page with squares, rectangles or circles.
Letter in your headline in the approximate size and lettering youd like it to be in. Write your copy in the ad or on a separate sheet of paper and show copy placement in the ad with lines. Present the ad to your class as if you were presenting to a client.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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