Watch a streaming video of the commercial on www.youtube.com. Do you think the commercial successfully leverages all
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Watch a streaming video of the commercial on www.youtube.com. Do you think the commercial successfully leverages all the elements of television? Does it effectively use movie language to tell the story? Critique the production quality of its audio-video components. What kind of camera moves and editing techniques have been used? Also comment on the casting and pacing of the commercial.
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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