Watch at least five to seven TVCs pertaining to different product areas, aired on different channels and covering different day parts. Now answer the following questions for each of them:

a. What was the central message? What is the benefit of using the product?

b. Was the opening shot attention-grabbing? Why?

c. Was there audio-visual synergy? Could you have comprehended the message based on pictures or sound alone?

d. What ad format was used? Was the ad entertaining?

e. Was there enough attention given to the product or did the story take over? Was the product visible enough in terms of time or proximity to the camera?

f. Was the closing shot concluding? Did it show the product?

g. Did the commercial leave an impact on you? Why?