What communication factors seem to be reinforcing purchase decision? Do you think consumers would experience cognitive dissonance
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What communication factors seem to be reinforcing purchase decision? Do you think consumers would experience cognitive dissonance after subscribing to Shaadi.com? Visit Shaadi.coms website and identify ways in which it may be trying to alleviate any possibility of cognitive dissonance.
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Related Book For
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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