What do you think about Mr. Kims involvement in the launch campaign? How much of a celebrity
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What do you think about Mr. Kims involvement in the launch campaign? How much of a celebrity was he? Do you think people would have remembered his character when he was brought back in the Santro Xing campaign?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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