What is the importance of a script in radio? Take three products that advertise both on radio
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What is the importance of a script in radio? Take three products that advertise both on radio and television and compare their scripts. Do they tell the same story? What differences do you note?
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Related Book For 
Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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