What strategy of segmenting and targeting the market has VIP followed? What segment(s) is the mother brand
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What strategy of segmenting and targeting the market has VIP followed? What segment(s) is the mother brand targeting? In what alternative ways can the luggage market be segmented?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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