What tools were used in the campaign and what were their individual objectives? Which tool did you
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What tools were used in the campaign and what were their individual objectives? Which tool did you think played the biggest part in mitigating the crisis? How do you think was it integrated with the other tools?
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Advertising And Promotions: An IMC Perspective
ISBN: 185575
1st Edition
Authors: Kruti Shah, Alan D'Souza
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